Senior Visual Designer ( Illustration & Motion Design)

Roles & Responsibilities

1. Create custom icons, icon families, vector illustrations and product illustrations for digital platforms.

2. Develop cohesive iconography and illustration systems that maintain consistency across products and platforms.

3. Translate product requirements, user journeys and complex concepts into intuitive visual assets.

4. Maintain high standards of craft, detail, scalability and visual consistency.

5. Establish and maintain scalable illustration systems, icon libraries and visual languages.

6. Define illustration styles, visual principles, composition, colour usage and brand expression.

7. Develop art direction and documentation to ensure consistency across teams and product touchpoints.

8. Collaborate with brand, product and design system teams to evolve the visual identity.

9. Design and execute 2D animations, animated icons and lightweight motion assets for digital products.

10. Develop motion guidelines covering timing, easing, transitions and animation behaviour.

11. Create micro-interactions and UI motion that enhance usability, feedback and product engagement.

12. Optimize animations for performance and implementation across digital platforms.

13. Create illustrations for app interfaces, onboarding flows, empty states, success states and other product journeys.

14. Partner with product designers and developers to integrate illustrations and motion into interfaces.

15. Ensure visual assets support usability, accessibility, product storytelling and brand consistency.

16. Deliver production-ready assets suitable for implementation across web and mobile applications.

17. Work closely with product designers, UX teams, developers, brand teams and creative stakeholders.

18. Provide art direction and constructive feedback to maintain high creative standards.

19. Document reusable assets, workflows, illustration principles and motion specifications.

20. Stay updated on emerging illustration, animation and digital product design practices.

Ideal Candidate

1Strong Senior Visual Designer Profile

2Mandatory (Experience 1): Must have a minimum of 4+ years of experience in visual design.

3Mandatory (Experience 2): Must have experience creating custom iconography, vector illustrations, and product illustrations for app interfaces (onboarding flows, empty states, success states)

4Mandatory (Experience 3): Must have experience building scalable illustration systems, icon libraries, and defining motion guidelines (timing, easing, transitions)

5Mandatory (Tech skill 1): Must have hands-on Adobe Illustrator, Adobe After Effects, Figma, Lottie, and Rive

6Mandatory (Skill 1): Must be able to design 2D animations, animated icons, micro-interactions, and UI motion that enhance usability

7Mandatory (Skill 2): Must be able to translate product requirements and complex concepts into intuitive visual assets and provide art direction

8Mandatory (Education): Must have a Bachelor's degree in Communication Design, Visual Communication, Illustration, Fine Arts, Animation, or a related creative discipline

9Mandatory (Portfolio): Must share a portfolio showing custom iconography, original vector illustrations, 2D animations, UI micro-interactions, and illustration systems

10Mandatory (Age): Age must be below 28 years.